The Blog

Every other Friday we post a thoughtful essay on an industry topic.

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Quick Tips for Ending a QRE Session on Time

October 9, 2026

During Focus Groups, it’s all about hearing about what Respondents have to say, their thoughts, feelings and opinions. You might share these too when you have talks with your family, friends, peers; these conversations can go on and on depending...

How to be a Better Listener

September 25, 2026

How many times have you been having a conversation with somebody and all of a sudden they look down at their phone and start responding to a text or email or say, “I need to grab this?” Think about how...

Surviving Your First Day at Work

September 11, 2026

So you’ve made it through the endless job applications and rounds of interviews… now for the final boss: your first day. I, personally, have always dreaded first days; first day of school, first day of college orientation, first day of...