"I came in not expecting much, and thinking I was going to waste 2 good days, but the comments, instructions and dialogue has taught me an enormous amount. Thank you."
"The best course I have taken in my career. Incredible teaching and a very supportive environment."
"This course taught me how to jump in and not look back. Stepping out of my comfort zone and challenging myself is exactly what I needed."
"Being in front of actual respondents. It really forces you to put your learning into action. I think it's what sets the course apart from traditional training sessions, where the teacher lectures and the student takes notes."
"Thank you SO much for all your input and guidance. This training will help shape my future."
"This was absolutely an excellent course; worth every nickel! Thank you so much for all your efforts to make this such a rewarding and full experience."
"Thoroughly enjoyable and useful experience. I'm ready to jump in and start moderating."
"Great course. Excellent trainers. I highly recommend this course to anyone wanting both a grounding in the principles and hands on experience with moderating focus groups."
""I really appreciated the real time feedback, being able to see myself so soon after the delivery of my practice session was invaluable. This allowed for growth during the course."
Principles of Qualitative Market Research
Project Management & Screener Development
Fundamentals of Moderating
All About Ethnography
Moderating: Kid and Teen Qualitative Sessions
Fundamentals of IDI Moderating
Principles of UX/Usability Testing & Research
Qualitative Analysis & Reporting
Qualitative Toolbox - Interventions/Projective Techniques
RIVA 433 & MM Exam
Mastery in Action & Master Moderator Exam
Facilitating - Practical Tools, Tips & Techniques
- RIVA Webinars
- RIVA Coaching Services
- RIVA Custom Courses
- Payment Policy
RIVA 207 - Fundamentals of IDI Moderating
Course Fee: $3,875 US$RIVA 207 - Fundamentals of IDI Moderating, has been specially developed for qualitative researchers who are looking to conduct one-on-one interviews with individuals.
This intensive three day course focuses on principles and best practices for conducting effective In-Depth Interviews. The process of talking to one person in an interview setting requires a different skill set than talking to multiple respondents in a focus group setting. RIVA 207 provides an experiential training environment for students to learn the fundamentals of In-Depth Interviews in general and, specifically, what works/does not work when doing a In-Depth Interviews. The focus of the course is multifaceted: starting with designing a clear research purpose statement, and, then preparing a clear, workable, individualized guide. Students will then execute and hone their skills by conducting effective In-Depth Interviews with recruited respondents. Students will sharpen their skills through repeated tasks that build exponentially and through constant and individualized feedback and coaching.
After taking this course, graduates will:
- Have a set of best practices for leading effective IDIs
- Build confidence levels
- Gain an appropriate comfort level for conducting IDIs
- Understand the underpinnings of IDIs in the qualitative research paradigm and how they differ from survey interviews
- Develop individualized introductory ground rules & guidelines
- Craft appropriate questions for gathering qualitative data from individuals
- Determine how to choose the best research design and moderator guide type for classic studies
- Have techniques to organize desired data into a Moderator's Guide
- Know how to build rapport in 10 seconds
- Know how to probe for more than top of mind responses
- Manage time during an interview and keep respondents engaged
- Develop techniques to elicit responses beyond traditional probes like "tell me more"
- Know how to be an "expert moderator" without being a "topic expert"
- Gain strategies to effectively and ethically moderate IDIs with diverse types of respondents
- Begin to create a "personal toolbox" of techniques [e.g., interventions]
Understanding respondent experience, research design issues, question crafting, appropriate use of special moderator techniques, demo of typical moderator interventions, coached interviewing, criteria for preparing appropriate research purpose statements, all about POBA's, context of moderator discussion guides, types of guides, identifying key issue areas, guide development, first moderation - without recording, feedback and coaching, role of introductory guidelines, open forum
Day 1: Evening:
About 3 hours of homework
Review of qualities of a good moderator, self-assessment and review, more interventions, practice ground rules, second moderation - with digital recording, individual feedback and coaching, question and guide review, conduct third moderation - with digital recording, how and when to probe and clarify appropriately, moderator styles, human research ethics and how ethical research pays off, active listening, identifying moderator bias, Individual feedback and coaching, open forum and discussion of Day 3 logistics
Day 2: Evening:
About 2 hours of homework
Mock IDI with recruited respondents - digital recording; individual feedback and private coaching, critical review of moderator skills and successes, open forum on special moderator issues and concerns with trainer summary, overview of industry associations and resources, Course Evaluation and delivery of certificate.
Upcoming Courses - Course Fee $3,875 US$
Register Online - Register for this course today!
After completing this RIVA course, you will receive a "Certificate of Completion" stating you have completed the coursework that was required of you. This is not the same as saying you are "certified" as a moderator/analyst/planner/facilitator. You may add this terminology to your resume: "Holds a Certificate of Completion in [NAME OF TRAINING COURSE], from the RIVA Training Institute." You cannot say you are a "Certified Researcher" because you have not completed a written exam or practicum. If you are interested in certification, please review RIVA's Master Moderator Certificate Program.