Secrets of a Master Moderator
QRCA DC Chapter Meeting - Lessons Learned from Leading over 20,000 Qualitative Research Events: A panel of seasoned moderators will discuss common challenges and strategies for success

Barbara Gassaway, Sandra Kluttz, and Jo Ann Hairston will discuss issues including:

  • Working Effectively With Clients - Finding & Keeping Them
  • Shortcuts to Guide Development
  • Probing to Get Below Top-of-Mind Answers
  • Secrets to Writing Effective Reports

  • Click here to register via QRCA website.

    QRCA SIG Webinar

    Naomi Henderson was to give a 75-minute webinar to the QRCA SIG members in April 2018 on Ethnography. Per the request of the participants, the session ran more than 2-hours because they were so engaged. Some quotes from the members who participated in the webinar:

  • "We're still here because we love Naomi"
  • "Thanks to all-this was awesome learning & INSPIRATION"
  • "Thank you Naomi for your generosity and knowledge! Always a delight"
  • "Thank you Naomi and Isabel for this great overview. It was very through and helpful!"
  • "Thanks so much Naomi and Isabel! This was wonderful!"

  • Benefits of Moderator Training

    RIVA Training Institute has trained a number of Fors Marsh employees over the years. An article has been written about the benefits of being a trained moderator vs a non-trained moderator in the qualitative research field. Click here to review.

    QRCA Podcast

    Naomi Henderson was interviewed by Patricia Sabena during a QRCA Podcast on Friday, September 25, 2015 at 10:30am EDT regarding the third edition of Secrets of a Master Moderator. Pat focused on the "themes" of the third edition. Issues that were covered are:

  • Section about "Best Practices for Vested Moderators" & the reason Naomi felt it was necessary to include.
  • Key pieces of advice for "vested" moderators.
  • What makes a question leading and how both new and seasoned moderators can avoid this pitfall?
  • Section on "Hot Notes", Naomi's discipline and techniques about Hot Notes and the reason they are so helpful in analysis.

  • Click here to review.

    Minnesota Chapter QRCA-speaking Engagement - February 27, 2015

    The QRCA DC Chapter was honored to have Naomi Henderson, the research industry guru, speak at their upcoming meeting. The topic of discussion is "How QRCs and Clients Can Get the Most Out of Working with Each Other."

    For more information you can contact Elaine Gingold at

    Washington DC QRCA-speaking Engagement - June 22, 2012

    The QRCA DC Chapter was honored to have Naomi Henderson, the research industry guru, speak at their recent meeting. This was by far our most well-attended event ever! Naomi's passion is contagious, as is the confidence she imparts to use her knowledge within your own skill set or comfort zone. Members enjoyed tangible tips, practical advice, and anecdotal uses for a plethora of practice-enhancing content. Naomi's gracious demeanor and the wisdom she so selflessly shares and ignites an enthusiasm to go forth and do!

    Naomi shared just a few insights, more of which are revealed in Secrets of a Master Moderator. Great book - a must-read for all moderators!

    Barbara Gassaway, QRCA DC Chapter Chair

    QRCA Podcast

    Naomi Henderson will be interviewed by Kay Aubrey during a QRCA Podcast on Thursday, February 23, 2012 at 2pm EST. Questions that will be covered are:

  • What were some of the reasons that you wrote "Secrets of a Master Moderator"?
  • What is mastery and how does it apply to our work as moderators?
  • How can a moderator keep his/her work fresh?
  • How have the students in RIVA courses changed in the last 30 years?
  • How do you see traditional face to face moderating skills fitting into new research methods that are based on new technologies such as social media listening and mobile research?
  • Do you see new opportunities where moderators can apply their skills?
  • What is the best way for an independent moderator to differentiate him or herself?

  • Click here to review.

    Secrets of a Master Moderator Book Review - Quirks Magazine

    Joe Rydholm editor at Quirks Magazine writes an article about Naomi Henderson's book Secrets of a Master Moderator

    Click Quirks to read full review.

    Philadelphia/Delaware Valley QRCA - Friday, September 16, 2011

    In September 2011, the Philadelphia Chapter of the QRCA was delighted to feature Naomi Henderson as the guest speaker for their quarterly meeting. Naomi's presentation was inspired by her recent publication, Secrets of a Master Moderator. In addition to being the Master Moderator, Naomi is also a gifted storyteller. She used a blend of personal experiences and colorful examples to speak about what mastery is (and is not). For many attendees, the intentionally lengthy Q&A was the highlight of the presentation. Naomi addressed a range of questions on topics from projective techniques to what advice 'Master Moderator Naomi' would give to 'Just Starting Out Naomi' with a hearty dose of anecdotes from her decades of experience. As a result of her animated and engaging speaking style, the only negative feedback we received was that our time with her was too short! On our feedback form, we ask chapter members to list two things that they will remember from the meeting. In addition to concrete "tips and tricks" to incorporate into their own moderating, many noted how much fun they had at the presentation. Thank you, Naomi!

    Sara Tax
    Karchner Marketing Research

    Book Signing - Saturday, July 23, 2011

    Naomi Henderson will be signing copies of her book on Saturday, July 23, 2011 at St. Mark Presbyterian Church, 10701 Old Georgetown Road, Rockville, MD 20852 from 1:00-3:00pm